We generate the traffic. Do you offer the best value?
We find the prospective guests. We generate the traffic. What should you do? Are you sure you offer the best value?
Our job is to find the prospective guests and provide the finest service … and your job is to offer the best value for your type of property in your location.
We find the prospective guests …
We provide an extensive amount of information (over 70,000 pages and photos) in a way that every prospective guest can find what they require, both easily and quickly. We have added many travel guides and specific location information to show guests what they can do while vacationing in your area. We optimize our search engine rankings constantly and monitor keyword results in the major search engines to make sure that visitors with an interest in vacation rentals can find your property.
Make sure to review our public website statistics here to evaluate traffic and page views.
In addition to our website, we are answering calls from guests every day of the year. Even though we constantly receive compliments, we continue to improve our web site and software.
Are you offering the best value?
It is always useful to find out where your property ranks. On Ownerdirect.com, you can use advanced search and specify features, dates, occupants etc. to compare your property with others. Generally speaking properties with the lowest rates enjoy the highest occupancy. Sometimes a small drop in the nightly rate will generate a much higher income. Also, whenever there is a significant change in the economy, the demand for vacation homes can change. In good times, you will want to increase your rates and in slow times, you should reduce your rates. You, the owner, are in control and can respond to economic changes.
Although important to most guests, a lower rate, however, is only one factor in determining the best value. Each guest has their own idea of value: some require a washer/dryer in the unit, others appreciate nice decor, a well supplied kitchen or white sheets. For some, the location is everything.
It is also critical that you update the rates and availability calendar regularly so that your prospective guests always find current information. On the Ownerdirect.com property page, the first thing guests see are the highlights so ensure enticing content here. Good pictures in high resolution are a must, as are reviews from a variety of guests (couples, families, different times of the year).
Owners sometimes ask if they should list on web directories …
There are thousands of ‘Vacation Rental Home’ directories that will list your property for an annual fee ranging from free (for usually just the phone number) to hundreds of dollars. More advertising is usually a good thing, but how much of your time will it take (as much as 100 hours a year) and how much is the cost?
Because your property gets excellent exposure through the OwnerDirect.com site (see link to traffic stats above), a listing in a directory may be redundant. Many owners who have been registered with Owner Direct for years have stopped doing their own advertising.
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