The pressure to make your vacation rental home stand out among competition is growing ever more pressing for owners. To help our owners compete, we have gathered these 5 ways vacation rentals stand out among competition to keep, if not get you, in the lead.
#1 Great location
A savvy traveler is a picky guest. He reviews what tourist destinations to visit and explore with your property as his home base. He computes the costs and time involved. Make things easy for him — add costs if possible, modes of transportation that are available, including the distance to attractions (in minutes), etc. Show why your property is in a perfect location for the activities they want to do. Just like real estate, a great location is a huge selling feature.
#2 Secure parking area
If he is traveling with his car or he is planning to rent car, a secure parking area is definitely a must-have. Don’t forget to note whether the parking area is free or not.
#3 Clean and updated
Nothing beats a clean property. It may be every traveler’s #1 requirement. Keep your vacation rental in top clean condition before, during and after guests arrive. Send a cleaner during their stay if needed. Update your property every now and then with new furnishings, linens or cookware. Looking through photos of a vacation rental that seems to be caught in a time warp can be a total turn off. Even worse, when your guest feels the time warp entering the property.
#4 Current rates
Make your rental rates and policies competitive. Check out other listings in your area and see how you fair to your nearest competitions. Set your rates and policies accordingly. Up-to-date rental rates and an active and accurate availability calendar are key to showing a well maintained vacation home listing.
#5 Positive reviews
Reviews are powerful. According to a TrustYou survey, 95% of respondents read reviews before booking. Aim to get positive reviews from guests every time. Read how to get your vacation rental booked with positive reviews.
If your property have these five ‘outstanding attributes’ or even just some of them, make sure you emphasize them in your listing title and description to get your vacation rental to stand out among the competition. These, in addition to great photos, catchy captions and property descriptions, can really be a deal breaker for potential guests screening through their shortlist of vacation rentals.