4 Reasons to revamp your property listing with great photos


4 Reasons to revamp your property listing with great photos

We cannot overemphasize the importance of adding great photos to your property listing with Owner Direct. Hence, the previous related articles here and here. And if you still need more convincing, then this post is especially for you.

Photos are a great online marketing tool.

3-bedroom beachfront townhouse in Shuswap

Park your boat and relax on the private dock with 180 degree view of Shuswap Lake and Copper Island, ID#55059

Marketing trends these days direct us to use less words with more powerful photos. By powerful, we mean photos that can capture the audience’s attention in seconds. Social media feeds can get wild with so many posts coming from a user’s friends or following and sponsored ads. This makes the first few seconds crucial. This very brief span of time (about 3-5 seconds) is your only window to getting user’s attention as he scrolls down his feeds. We NEED to get the attention of our audience (who are your potential renters) and persuade them to learn more about your listing, either by clicking on the link we added or by sending us inquiries.

Photos in your listing serve as a virtual tour for your potential guests.

Need a break? Visit The Bay Lodge on Little Bay, Rockport, Maine

Kitchen with a rustic feel. Wait until you see the antique stove! ID#216640

Just like any tour, the virtual tour of your property should awe, inspire, comfort and/or relax your audience.

Picture yourself as a vacationer and ask what would make you want to go there? What would you want to achieve by visiting your location? Reflect on these and try to resonate your answers in your very own virtual tour of your property – Edit your property’s descriptions and take photos with these thoughts in mind. Create a table setting or add white (or neutral color) linens to your bedding to curate your property better. Do whatever it takes to achieve your idea of an awesome tour.

Great photos + detailed descriptions convey you are serious about getting your property rented.

Villa is decorated with the best from Mexican culture

Fresh breakfasts prepared daily with the option of having your own Private Chef on request, ID #211446

Treat your property as a business, which requires your time and effort. In fact, your time and effort are a valuable investment in your business. How you put together your photos and descriptions reflects how passionate you are. Compose your descriptions as detailed as possible while being concise. Make them conversational and include information that your guests will care about.

Great photos will bring you more exposure.

Beautiful 40-foot traditional Catalina Chris Craft yacht

2-bedroom houseboat located at Lewis Wharf, Boston, Massachusetts, ID#200324

Owner Direct does the marketing for you. We want to give your listing as much exposure as possible. However, in order to bring good results, we need detailed descriptions and great photos of your property to work with. With these, your property will get more chances of being featured on Owner Direct’s social media platforms like Facebook, Instagram, Pinterest, and Google+, including newsletters and articles.

Luxury 140sqm apartment with a view of Queen Cornaro Castle

View of the smaller salon in a historical Palazzo in the very heart of Asolo, Veneto, Northern Italy, ID#213315


So what are you waiting for? Work on those photos and descriptions NOW.

4 Reasons to revamp your property listing with great photos was last modified: October 17th, 2017 by Tim

About the Author


Tim dreams of seeing the world beyond. But first, she wants to explore and experience the beauty of diverse cultures in her home country. It’s more fun in the Philippines!

Comments (4)

  1. Amee :

    My spouse and I absolutely love your blog and find a lot of your post’s to be what
    precisely I’m looking for. Do you offer guest writers to write content for yourself?
    I wouldn’t mind producing a post or elaborating on a few of
    the subjects you write concerning here. Again, awesome website!

    • Andrea :

      Hello Amee,
      Thanks for your positive feedback. We have had only a few guest writers on the blog but would be willing to see what you have in mind. Please send an email to marketing@ownerdirect.com with your ideas. Feel free to also add comments on the posts you would like to elaborate on as I’m sure our readers would be interested in other opinions.

  2. Mendy :

    You’re right, having a great photo is a great advantage on marketing a product or business. People love to see images rather than reading texts. That’s why its very important to have an eye catching photos to make your listing more effective. Thanks for your wonderful blog.

    • Andrea :

      Thank you for your positive comments Mendy.

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