We cannot overemphasize the importance of adding great photos to your property listing with Owner Direct. Hence, the previous related articles here and here. And if you still need more convincing, then this post is especially for you.
Photos are a great online marketing tool.
Marketing trends these days direct us to use less words with more powerful photos. By powerful, we mean photos that can capture the audience’s attention in seconds. Social media feeds can get wild with so many posts coming from a user’s friends or following and sponsored ads. This makes the first few seconds crucial. This very brief span of time (about 3-5 seconds) is your only window to getting user’s attention as he scrolls down his feeds. We NEED to get the attention of our audience (who are your potential renters) and persuade them to learn more about your listing, either by clicking on the link we added or by sending us inquiries.
Photos in your listing serve as a virtual tour for your potential guests.
Just like any tour, the virtual tour of your property should awe, inspire, comfort and/or relax your audience.
Picture yourself as a vacationer and ask what would make you want to go there? What would you want to achieve by visiting your location? Reflect on these and try to resonate your answers in your very own virtual tour of your property – Edit your property’s descriptions and take photos with these thoughts in mind. Create a table setting or add white (or neutral color) linens to your bedding to curate your property better. Do whatever it takes to achieve your idea of an awesome tour.
Great photos + detailed descriptions convey you are serious about getting your property rented.
Treat your property as a business, which requires your time and effort. In fact, your time and effort are a valuable investment in your business. How you put together your photos and descriptions reflects how passionate you are. Compose your descriptions as detailed as possible while being concise. Make them conversational and include information that your guests will care about.
Great photos will bring you more exposure.
Owner Direct does the marketing for you. We want to give your listing as much exposure as possible. However, in order to bring good results, we need detailed descriptions and great photos of your property to work with. With these, your property will get more chances of being featured on Owner Direct’s social media platforms like Facebook, Instagram, Pinterest, and Google+, including newsletters and articles.
So what are you waiting for? Work on those photos and descriptions NOW.